Whenever Google releases an update to its algorithm, it gets a lot of attention – Google’s Panda Update in 2011 was no exception. Much to the displeasure of many marketers and webmasters, this update should prevent websites with poor quality content from ranking higher than those with really helpful, high quality content. For this purpose, inbound links, reference queries, broken links and keyword stuffing were taken into account. On July 18th, Google started rolling out its latest update, Panda 4.2. What does the update bring and what should marketers consider when creating content?

What changes will Panda 4.2 bring?

Technically, Panda 4.2 is actually more of a “refresh” than a real update. Google will update 2-3 percent of the search queries (around 36 million), with quality being rewarded more than quantity again.

You should therefore keep an eye on your organic traffic and the ranking of your keywords. While Panda 4.2 will be rolled out step by step in the coming months, there should be noticeable changes in your traffic / ranking – but there is no reason to worry.

What should marketers look out for?

If you continue to concentrate on creating high-quality content that appeals to your target group or buyer persona and is also optimized for search engines (SEO), from our point of view this is the best strategy to arm yourself against the changes in the Google algorithm. So it remains: the better your content, the greater your chances of a good search engine ranking.

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